This workshop focuses on getting the most out your current marketing spend. With a growing number of marketers pitching their business, it is important to know what areas and what types of spend should be pitched, or targeted. This workshop targets a meaningful increase in efficiency and effectiveness.

• Aims/objectives
  
  
• Define terms of reference 
  • Status of business (what's going well / what needs work)
  • Performance to targets
  • Current spend (what on, who with, where and when)
    
    
• Identify opportunities 
  • Cost reduction (e.g. >15% this financial year)
  • Effectiveness (e.g. number of new customers gained)
  • Efficiency (e.g. reduced cost per sale)
  • Brand measures (e.g. increases in awareness, saliency, advocacy)
  • Number of suppliers (e.g. 30% reduction in numbers)
    
    
• Agree what success looks like (the end state)
  • Acquisition targets and cost per sale
  • What media (structure and budget)
  • Which agencies (who, for what and when)
    
    
• Agree measurement, management and reporting 
  • KPI's (individual and shared)
  • Process to manage to targets 
  • Decision making and responsibilities
    
    
• Develop implementation plan
  
• Next steps
  
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