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Surviving the Winter provides a simple accessible look at recession strategy. Recession strategy is a confused and sensitive subject. Surviving the Winter uses the simple analogy of animals surviving the winter to discuss recession strategies, which one to use when and how to ensure they are successful.
Synopsis
A recession is an economic winter, essential for rebalancing the ecosystem. As members of the ecosystem our attention must firstly be on survival. Each of us encounters barely a handful of recessions in our lifetime. Recessions are poorly understood and recession strategy is a confused and sensitive subject; should you invest or cutback, focus on core business or find new revenue streams, how do you discuss it and with whom?
Animals have highly evolved and effective strategies for surviving the winter. These provide a useful logic and language for developing recession strategy. The animals have four core strategies; dormancy, migration, partnering and making do. This simple and clear book examines the four strategies, how you decide which is right for you and how you make them successful.
This book is designed to be used by families and businesses, whether you’re considering your household activity, your portfolio of investments or your business strategy this powerful lens brings clarity to the spectrum of considerations.
To order your copy contact the Straterjee office on +61 (0)2 9268 1500.
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