Some examples of where a fresh perspective may help:

New issues

• Changing competitive environment
• New opportunities
• Changing business models (new media, channels, trading times, platforms, etc)
• Change of leadership
• Emerging capability gaps
• Increasing retail focus

Performance improvement

• Existing strategy/business model run its course
  
• Strategy and investments not delivering results
  
• Unclear which areas of business are delivering
  
• Internal conflicts apparent
  
• Initiatives not landing (missed deadlines, poor launches, over budget, under target, etc)

Customer focus

• Marketing activity not directly linked to business value
• Unclear who your valuable customers are/loose definitions of target market
• Unclear which channels, media, platforms are hitting targets
• Unclear/ineffective customer value improvement strategies (acquisition, development, retention)

We’re ‘flat out’

• Need to address issues but don’t have time/capability
  
• Need some support to get things done
  
• Would value an external perspective
  
• Would like to benchmark our business
  
• Getting things done, but want to exceed